VAS On USSD
An endless range of mobile value added services might be deployed using USSD. Some of them are:
USSD allows a mobile user to interact with applications in near real-time by typing a few characters on their mobile and pressing the ‘call’ button. As USSD is suited to a range of applications, including interactive services and technology makes a very efficient use of network resources and can complement the IVR based services. And USSD can also be used for various services provided by the operator, for example pre-paid airtime top-ups and balance enquiries or the Call back service. This can also act as a connection to third party applications (a good example would be a menu based service, such as Interactive TV). Further, the USSD allows an operator to provide services to its customers even while roaming.
Interactive TV/Entertainment portal: By using Interactive TV/Entertainment portal as an alternative interactive access channel, Broadcasters/Networks can offer their customers access to existing and new content, services and products
- Leverage existing SMS content
- Direct dial access (overcomes the need to remember the keywords ex: send “ RT1234” to 2345)
- All your content segments/headings can be seen in ONE interactive portal as an alternative access channel (SMS, WAP) to your client’s information and services e.g.
- Live sports scores
- Weather
- Breaking Newss
- Premium content Downloads
- Contests
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